Primer logo visible desde el espacio
Como parte de su nueva campaña global de actualización de imagen, KFC decidió construir el famoso logo de la imagen del coronel Sanders en el desierto de Nevada.
“The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Gregg Dedrick, president of KFC Corp. “KFC is boldly going where no brand has gone before as Colonel Sanders takes one small step for humankind, but one giant leap for fried chicken.”
“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice. For now, we’ll be very content satisfying the entire human population with our Finger Lickin’ Good Chicken. Besides, who knows if extraterrestrials even have fingers? If we hear back from a life form in space today - whether NASA astronauts or a signal from some life form on Mars - we’ll send up some Original Recipe Chicken,” said Dedrick.
It took a team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals working nearly three months to conceive, create and execute building the world’s largest logo.
The “Face from Space” took more than 3,000 hours to create from inception to launch and was built by Synergy, a leading event company.
The logo consists of 65,000 one-foot by one-foot painted tile pieces that were assembled like a giant jigsaw puzzle: 6,000 red, 14,000 white, 12,000 eggshell, 5,000 beige and 28,000 black.
The logo took 24 days, working around-the-clock, to manufacture and ultimately produce. It then took six days on site to construct the logo, during which time the logo design pieces were kept hidden and under cover from identified and unidentified flying objects.
Video de la construcción:
