Tim O’Reilly escribe un post muy interesante respecto a este nuevo libro de Toby Segaran, del que los 2 primeros párrafos del post hablan por sí solos:

When Time Magazine picked “You” as their Person of the Year for 2006, they cemented the idea that Web 2.0 is about “user generated content” — and that Wikipedia, YouTube, and MySpace are the heart of the Web 2.0 revolution. The true story is so much more complex than that. The content that users contribute explicitly to Web 2.0 sites is the small fraction that is visible above the surface. 80% of what matters is below, in the dark matter of implicitly-contributed data.

In many ways, the defining moment of the Web 2.0 revolution was Google’s invention of PageRank, the realization that every link on the World Wide Web was freighted with hidden meaning: a link is a vote about the importance of a site. Understanding those votes, and the relative importance of the sites that were voting, gave better search results than merely studying the web pages themselves. It was the breakthrough that launched Google on its path to becoming the most important tech company of the new century. PageRank is now one of hundreds of implicit factors that Google uses in deciding what search results to feature.

Se puede o no estar de acuerdo con la “definición” o enfoque que Tim da al término “Web 2.0”, finalmente no hay ninguna definición válida universalmente aceptada, lo que es cierto, es que esta perspectiva más técnica es sumamente interesante, después de todo, casi todo gira en torno a la popularidad y las nuevas formas de presentar y publicar la información.

Y precisamente sobre este tema trata este libro de Toby Segaran, que de entrada se ve bastante prometedor. Si te interesa ir más allá de programar una funcionalidad AJAX y entender mejor todo lo que debería haber detrás de una verdadera aplicación “Web 2.0”:

Toby Segaran’s new book, Programming Collective Intelligence, teaches algorithms and techniques for extracting meaning from data, including user data. This is the programmer’s toolbox for Web 2.0. It’s no longer enough to know how to build a database-backed web site. If you want to succeed, you need to know how to mine the data that users are adding, both explicitly and as a side-effect of their activity on your site.

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